Apple fans and dedicated consumers were excited when Tim Cook took the stage at the WWDC on the 10th. Very few rumors had been verified before the conference as to what would be announced this year. Things like the iWatch and the iPhone 5S and 6 were anticipated, but Apple decided to push the release of the new iOS and OS X, as well as some new hardware.
The iOS 7 may not have been the first reveal at the WWDC, but it may have been the most important. Apple has been running the same visual style on the iOS since the iPhone hit the market, but after a great deal of work they’ve released the newer, more sleek and efficient iOS7. It’s focus is to integrate and layer all functions with more options in every avenue of use. Folders can hold pages of content, photos will be immediately arranged by the location the photo was taken and the date/time, and a heads up display can be swiped up from the bottom of the UI at any point of use. Some speculate that the new iOS looks more like the Android Jellybean, but the functionality and look haven’t been fully reviewed quite yet. Developers gained access to the iOS7 less that 24 hour ago, so there’s still much to be experimented with.
Another big hit for Apple was the OS X Mavericks (10.9). The new OS hasn’t changed much in look, but has some big new features. iBooks, Apple Maps, Calandar, and the brand new Safari are just some of the new changes Mavericks is bringing to the table. Apple, as always, is setting up the OS to function as smoothly and as efficiently as possible. The system is set up to save power so that your Macbook Air can supply you with full 24 hour use. And the Safari changes are set so that reading articles and roaming through bookmarks is seamless with endless scrolling. Apple will be releasing an entirely new desktop, the Mac Pro.
The new desktop features components that are built around a “central thermal core,” and the specs include an Intel Xeon CPU, faster 1,866GHz RAM, and new SSD storage that’s 2.5 times faster than current SSD drives. Dual AMD FirePro GPUs are supported (even though current MacBook Pros use Nvidia graphics), and the system can output to as many as three 4K resolution displays.
Lastly, Apple has set out to contend with Pandora and Spotify with their own digital station, iTunes Radio. The system appeared easy to navigate and familiarize with, being that such programs have become extremely popular in the past few years, but Apple has added it’s own twist on their radio system. It’s an integrated part of iTunes which can be accessed as easily as the iTunes Store: just a click away. The radio will play whatever bands, artists, or genres you chose and will also give you a purchasing option for individual MP3s. Playlists can be formed and shared with other users, similar to the Spotify function. All of it connects to the iTunes store, so expect an ease of purchasing new music on your desktop or your mobile. All information is distributed throughout your cloud, so your music can stream from your iPhone, iPad, or desktop, regardless of where the purchase and download took place.
The WWDC did bring some large changes to the table, but Apple stock has not taken a major rise since the conference ended. It’s likely that consumers and investors are waiting for the release of the new iPhones as well as information on the iWatch before business takes a jump forward. We can only wait until the end of the year before finding out.